Much has been made about the state of tag team wrestling in e-feds over the years. It happens upon the same cycle. People get excited about the tag team division, and there's a spike in activity. After a little bit of action, the division dies back down again after everyone realizes that there's no "glory" involved and you actually have to *gasp* work with other people or handling an entire tag team by yourself can be taxing. Then it dies again, often with your fed's variant of the Tag Team Championship perishing with it. It happens in cycles all the time until people just stop caring and the cycles cease to begin again.
You'd think that it'd be best to leave well enough, right? If people don't want the tag division, why bother? Well, I don't think that people don't want the tag division. Deep down, I believe people like the idea of wrestlers teaming up. Why else would there be a push for it every once in awhile? The interest is there, but there's no incentive to keep going. Tag Team Championships are often treated like second class titles, used to build up-and-comers, to shunt acts into after their progress in the singles ranks has been retarded, to put characters when the booking committee or the fedhead has no other ideas for them. There's no "prestige." There's nothing to suggest that the Tag Team Titles are on the plateau right below the World Championship like they should be in theory. Forget about write-ups, too. Tag matches are much harder to write than singles matches are. You're talking about a no-win situation as is.
So how do you put that prestige back? How do you make the tag division a selling point? Well, you have to put some prestige back into it. You have to make the tag division, at least at the Championship level, main event caliber. How do you do that, you ask? Well, two things:
1. Stock your tag division with main eventers
A division is only as prestigious as the wrestlers in it. If you stock your tag division with nothing but newbies, then it'll be the rookie division. If you stock it with midcarders whose push to the main event didn't quite work out so well, then you'll effectively make it the retread division. But if you make a concerted effort to put people in the division who are talented and who are over, then you'll have a division people will want to compete in, thus making your Tag Titles coveted.
How would you go about selling that to people who think they might be above tag wrestling though? Well, not everyone can go for the World Championship at once. So, while you have, say, Troy Windham challenging for Lindsay Troy's EPW World Heavyweight Championship and you have guys like Beast, Joey Melton, Karl Brown and Steven Shane lurking around the main event scene, you can make a concerted effort to put two of them together and believably go for the Tag Titles. Then, when you have Shane and Melton challenging Farnswirth and Friendly for the EPW Tag Titles, you automatically put cache behind the division. Here you have four of the best talents in the game going for these titles. They have to be important.
But what happens if say, Shane and Melton win the Tag Titles at the next PPV, but you've lined up Melton as your next number one contender? Well, to circumvent that, you make it so that you can hold singles belts as well as the Tag Titles. That might hurt the tag division in theory, but if done correctly, it can certainly be turned into a positive. For example, you can have Lindsay Troy, not satisfied with just dominating the singles ranks, step into the tag ranks and become EPW's ultimate wrestler. It could also be used as an elevation tool. Let's say that Troy's the World Champion, and she co-holds the Tag Titles with Melton. Then Blitz comes along, and they beat the Tag Champions. They not only win the Tag Titles, but they also beat the World Champion's team to do it, thus adding more luster behind the titles and their win.
There are infinite possibilities with booking, and that leads me to the second point:
2. Build hot feuds around the Tag Titles
This should be a no-brainer, right? However, you'd be surprised at how many times feds just have number one contenders' matches with slapped together teams to build a PPV Tag Title match. The best replacement for star power in any feud or fed is always going to be the heat surrounding it. Once again, the tag titles can be incorporated into angles in ways you can't work singles belts. A great example of this from real life was when Steve Austin and Shawn Michaels won the WWF Tag Belts when they were feuding. Or perhaps you could have two high contenders to the World Championship become Tag Champions have those tensions split them apart.
If you put a little work into anything, you can make it happen. A good tag team division can be a great asset to any fed, and it can provide opportunities to work with other gifted handlers in a collaborative sense as well as a competitive sense without having to join an angle fed.
Just think about it. Before you scrap your Tag Division, just think of the possibilities of, say, Gabriel Afeaki and Pierce Lavelle running roughshod over the Tag Division.
Just some food for thought, to no one in particular ;)